QR Code Marketing

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As more people use their mobile phones to connect to the Internet, mobile marketing is quickly becoming a must-have for all marketing campaigns.  By using QR Codes, you can stay in touch with customers on the go.

 

Market Direct can help integrate print, mobile and web into your marketing campaigns using QR Codes. 

 

Here's how,

• Create a customized QR Code and tracking web-link for your offers

• Design, Print and Mail direct mail pieces incorporating your QR Codes

• Track, Report and Analyze visits to your landing page

What are QR Codes?

 

A QR Code, short for Quick Response, is a two-dimensional matrix barcode that can store data such as contact information, calendar events, URLs, phone numbers, emails, mailing addresses, etc.  It works by scanning the QR Code with a mobile device that is equipped with a camera and QR Code reader application.  These applications can be downloaded for free on popular smartphone platforms.  Once the QR Code is scanned using the device’s camera it is translated into actionable information, such as a text message or mobile web page. 

QR Codes act as physical hyperlinks; they link offline to online, e.g., print to mobile to web. They can be printed on a business card, a catalog, a direct mail piece, or a product label to link the marketing piece to the Internet.  QR Codes can be used alone or with coupons and other response tracking methods.

QR Codes can:

• Generate leads

• Enhance customer experience

• Offer discounts, promotions or special deals

• Offer additional content, guidance, education

There are endless marketing opportunities for the use of QR Codes.  They can be incorporated across a variety of media - brochures, flyers, direct mail, print ads, posters and signs, t-shirts, websites and more.  Whether you use one general QR Code for a campaign or several personalized codes, the scan rates can be instantly tracked and measured.

Used creatively, QR Codes engage customers and prospects and increase response rates by offering a convenient and relevant channel for communication.

 

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