DIRECT MARKETING SERVICES
TARGETED DIRECT MAIL
Get HIGHER RESPONSE RATES
with Targeted Direct Mail Campaigns!*
Market Direct works with you to:
Target your customers, based on geography, demographics, or lifestyle preferences
Identify the type of customers with whom you're having the most success
Develop your targeted mailing list
Help you design, print and mail out effective marketing pieces
Add digital marketing to increase effectiveness
EVERY DOOR DIRECT MAIL (EDDM)
Get BIG SAVINGS on postage when promoting
your business to the local community!
Every Door Direct Mail (EDDM) is a direct mail service offered by USPS®. With EDDM, you select neighborhoods (carrier routes) in which you would like USPS to deliver a mailpiece to every address or delivery point within the selected routes. EDDM mailpieces do not include a mailing address or recipient name; for EDDM, no address information is needed and is not printed on the mailpieces.
mdi Does it For You: Once the mailing area has been selected, mdi can do all the necessary work and deliver your mailings to the USPS. One advantage for this option is that your postage costs would be a little less. This allows you to save significant amounts of time and hassle and to focus on your business instead.
You Do it Yourself: mdi can print your postcards or other mail pieces, for a reasonable cost, and deliver them to you to execute the program.
BOOST DIRECT MARKETING ROI:
Combine Digital Marketing with Print Marketing!
Market Direct uses an array of digital marketing methods to boost your direct mail marketing and increase response received from your target audience:
Digital monitoring and tracking of mail process so you know when your mail will arrive and be able to plan for new customers.
Creation of relevant landing pages to further explain your product or service and capture your prospects' information.
Extend your marketing reach with targeted ads using the Google Display Network.
Creation of Facebook and Instagram ads linked to your direct mail list so you can market to your target audience on more than one medium.
Addition of email marketing to direct mail with opt-in email lists.
EMAIL MARKETING SERVICES
KEEP IN TOUCH CAMPAIGNS
Email is an excellent method to communicate and reach out to customers or prospects that have shown interest in your products and services. As a matter of best practices, mdi is strict in complying with CANSPAM rules and does not support spamming or sending out emails to those who have not given you permission to do so.
mdi supports our clients with the following email services:
Coordination with direct mail and other outreach initiatives.
Design and management of email templates
Proper maintenance, cleaning and performance tracking - opens, click through rates, bounces, unsubscribe requests etc.
Event mail setup and maintenance including setup and management of payment options along with website interface.